Value Creation Strategies- Improving Product or Service Value Propositions Before Selling a Business
Journal Name: Value Examiner
Issue: March/April 2025
Publish Date: April 30, 2025
Authors: Kipp A. Krukowski, Colorado State University (http://orcid.org/0000-0002-0993-3566)
Abstract: The Value Examiner (March/April 2025): At the center of every company is a product or service offering that delivers a value proposition to its customers. Over time, ever-changing macro environmental factors such as economic, industry, and market pressures alter the competitive marketplace. Value propositions that once drove business success may not be desirable or sustainable in current and future environments. Failing to adapt to these changes may make a business unsaleable. To gain insight on what a business owner might consider in advance of a business sale, a qualitative study was conducted with experienced business intermediaries and exit planning advisors to gain competitive insight on effective strategies used by companies to gain and maintain traction related to product and service offering value propositions. Responses from these business acquisition advisors were collected, anonymized, and coded with unique identifiers. The summarized responses provide business owners and consultants value creation ideas for delivering a more attractive company value proposition to increase potential acquirer interest and improve deal outcomes.
Keywords: exit planning, business consulting, business for sale, entrepreneurial exit, business model, business acquisition, selling a business, M&A
PDF: Value Creation Strategies- Improving Product or Service Value Propositions Before Selling a Business
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This article (or a version of it) originally appeared in The Value Examiner, 2025 March/April issue, published by the National Association of Certified Valuators and Analysts® (NACVA®). All Rights Reserved. To learn more, please visit www.NACVA.com/ValueExaminer.
This article is being made available for educational purposes.